Competition in “the industry” is getting fierce! The new Specialized TriCross Expert is officially the first new model in the shop for the 2008 season. The cyclo-cross bikes always land early, just in time for cross-season, but this year Specialized beat Kona’s Jake the Snake on delivery by just a few days.

Before we have a peak at a list of new toys that have just landed lets first mention that the cyclo-cross season has taken off at Martin’s: the Jake the Snakes and the TriCross Experts have arrived and are on the sales floor, off-season gear is starting to roll in, and the weekly rides have officially turned from the road to well, anywhere your cyclo-cross bike’ll take you. Give us a call on the phone, or send us an email to find out what the scoop is on the Tuesday and Saturday shop rides.

Back the TriCross: 

The TriCross Expert was a serious horse in 2007; aside from its bombproof frameset, it had a beautiful parts spec and looked fantastic, but somehow, for the new season, Specialized has managed again to push the limits of price/value feasibility. The 08 bike is built on the proven aluminum frameset/carbon-fork-and-seatstay combo and is dressed in a Sram Rival groupo instead of the Ultegra kit that came part of the 07 equipment.

Select the cover story image to scroll through more on the new TriCross Expert as well as pictures of some of the other hot stuff that’s been in the shop recently.